This is a logo comp for a DC area music consultant. As you can see, the icon is a record with a heart on it. I wanted to incorporate the heart because the client genuinely cares for music and the choirs he works with. And while I’ll be the first to admit that the record is a symbol from days long ago, vinyl has been noted historically for having a warmth and sound quality that is not re-creatable across today’s digital music landscape.
Tag Archives: logo
The multi-icon one.
This is an icon for an identity I’m working on. If you haven’t guessed, it’s a double-single malt scotch, probably an 18 year. For the overall logo the type solution will remain the same, but there will be a few different interchangeable icons associated with it. They will, of course, all have a similar theme and keep the brand intact no matter which icon is being viewed. Call this a work in progress, more to come!
The tattoo-looking one.
This is a logo for a promo company in Alaska. Truth be told, I was merely the technical side of this collaboration, the real artist is my best friend, Joe. The client wanted it tattoo like and illustrative, which is accounted for it’s tattoo-like, illustrative style. Yay!
The flexible, relaxed one.
This project was to develop an identity for a local yoga studio. The criteria were simple:
- Don’t make it look like a typical yoga studio
- No compass illustrations (of course)
The solution I proposed was to use the Flamingo to show strength, with the legs crossed in a way to hint at the four directions without being obvious. Also, since this studio is focused on stability and building one’s inner strength, what better icon than that of a bird that stands on one leg for hours at a time?
The “yes we’re local and yes we’re very professional” one.
This is an identity for a Rhode Island based insurance agent. Rhode Island is known as “The Ocean State”, and boating is a huge part of the owner’s life.
So, I incorporated a representation of the Newport Bridge to symbolize the “H” in Hickey, and a single sail boat to symbolize the “A” in associates. The idea was to give the mark a very professional yet familiar, local feeling.


