This project was a simple initiative, create a portal to teach thousands of sales and product managers how to generate their own product focused videos. Sure, I happen to  be an art director on a team that creates video, but research has shown us that user-generated content works, boosting sales up to 30%.

So, I created a website to inform them of that. I did all the layout, concepting, wireframing, and wrote the HTML and CSS. Additionally, I wrote the content and produced and directed the videos that appear on the site. I also had to coordinate talent and closely manage budgets and timelines.

This project has been wildly successful with many people participating. Unfortunately it’s behind a firewall, otherwise I’d include a URL.