Category Archives: UI

iOS icon execution.

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So, once I finished the mobile icon strategy guide, I went ahead and designed the icons using said strategy. The are a series of sorts, with the unifying characteristics being the color scheme and the perspective. Additionally, 5 areas of expertise by different business units within the company are represented with the “material” that makes up the foundation of the icon. All other branding is being done before the user downloads and installs the app from campaign collateral and from the information on the app store itself. Finally, these are intended to build an association between the modern, forward thinking aspects of the company and the user.

iOS icons for strategy document.

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My team is launching an app in a week or so, and during the finalization of everything I realized that without an icon strategy these thing could get out of hand really quickly in a huge-giant company. So I wrote up an icon strategy guide outlining a few approaches and suggesting the correct course of action. Obviously we’ll need consistency with the corporate brand without all of them looking exactly the same (which is what we have now), so I focused on having a single unifying characteristic and building off of that. The best part was creating some examples using existing app names (full disclosure, the left one is my concept but executed freaking skillfully by the geniuses over at Raizlabs, the company we’ve partnered with to develop apps with us. Check them out, they really know what they’re doing). Anyway, this a sample of a couple of the icons I included in the document.

The UI for the super secret portal.

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This is a very small sampling of an interface I’m building for a content download and sharing portal. This is one of those projects that occur in real life, meaning that a use case had to be developed, wireframe made, multiple rounds of interface design and mock-ups, and basic usability testing done in an extremely condensed timeline. It is successful so far, and will get additional budget allocated to it for refinements in the upcoming months. Projects like this are challenging due to the nature of the limited initial budget, the VIP stakeholders, and the quick deadline, but hell, that’s what makes them fun.

Update:

After meeting with the client some new needs came about, so I refined it and below is the update. It includes a sharing functionality in which the user selects all the assets he or she wants to send to someone, and it generates an email with embed codes to everything, no matter which server it’s served from. Multiple files originating in multiple places available in a single email. Pretty cool. Also updated the buttons and did some miscellaneous cleaning.

The “90 seconds to fame and fortune” web portal.

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This project was a simple initiative, create a portal to teach thousands of sales and product managers how to generate their own product focused videos. Sure, I happen to  be an art director on a team that creates video, but research has shown us that user-generated content works, boosting sales up to 30%.

So, I created a website to inform them of that. I did all the layout, concepting, wireframing, and wrote the HTML and CSS. Additionally, I wrote the content and produced and directed the videos that appear on the site. I also had to coordinate talent and closely manage budgets and timelines.

This project has been wildly successful with many people participating. Unfortunately it’s behind a firewall, otherwise I’d include a URL.