My team is launching an app in a week or so, and during the finalization of everything I realized that without an icon strategy these thing could get out of hand really quickly in a huge-giant company. So I wrote up an icon strategy guide outlining a few approaches and suggesting the correct course of action. Obviously we’ll need consistency with the corporate brand without all of them looking exactly the same (which is what we have now), so I focused on having a single unifying characteristic and building off of that. The best part was creating some examples using existing app names (full disclosure, the left one is my concept but executed freaking skillfully by the geniuses over at Raizlabs, the company we’ve partnered with to develop apps with us. Check them out, they really know what they’re doing). Anyway, this a sample of a couple of the icons I included in the document.