This is a logo comp for a DC area music consultant. As you can see, the icon is a record with a heart on it. I wanted to incorporate the heart because the client genuinely cares for music and the choirs he works with. And while I’ll be the first to admit that the record is a symbol from days long ago, vinyl has been noted historically for having a warmth and sound quality that is not re-creatable across today’s digital music landscape.
This is an icon for an identity I’m working on. If you haven’t guessed, it’s a double-single malt scotch, probably an 18 year. For the overall logo the type solution will remain the same, but there will be a few different interchangeable icons associated with it. They will, of course, all have a similar theme and keep the brand intact no matter which icon is being viewed. Call this a work in progress, more to come!
This is a very small sampling of an interface I’m building for a content download and sharing portal. This is one of those projects that occur in real life, meaning that a use case had to be developed, wireframe made, multiple rounds of interface design and mock-ups, and basic usability testing done in an extremely condensed timeline. It is successful so far, and will get additional budget allocated to it for refinements in the upcoming months. Projects like this are challenging due to the nature of the limited initial budget, the VIP stakeholders, and the quick deadline, but hell, that’s what makes them fun.
Update:
After meeting with the client some new needs came about, so I refined it and below is the update. It includes a sharing functionality in which the user selects all the assets he or she wants to send to someone, and it generates an email with embed codes to everything, no matter which server it’s served from. Multiple files originating in multiple places available in a single email. Pretty cool. Also updated the buttons and did some miscellaneous cleaning.
This is a logo for a promo company in Alaska. Truth be told, I was merely the technical side of this collaboration, the real artist is my best friend, Joe. The client wanted it tattoo like and illustrative, which is accounted for it’s tattoo-like, illustrative style. Yay!
This project was to develop an identity for a local yoga studio. The criteria were simple:
- Don’t make it look like a typical yoga studio
- No compass illustrations (of course)
The solution I proposed was to use the Flamingo to show strength, with the legs crossed in a way to hint at the four directions without being obvious. Also, since this studio is focused on stability and building one’s inner strength, what better icon than that of a bird that stands on one leg for hours at a time?
This project was a multi-phase monster (in a great way). It was a redesign to the template for this product range, which was getting completely redesigned itself. To that end, we had to start with market research and built the entire program from scratch.
Once I sold the initial concepts to the product and sales teams, I was tasked with designing the new layout, choosing the colorways, creating the icon sets, creating a tiered “good, better, best” visual rating system, updating the product image standard, and art directing the photo shoots.
The project was a huge success with the sales team, and the retail outlets like CompUSA raved about the modern, updated look. Every aspect of this launch was built from the ground up, and due to its vastness it has remained one of my all time favorite projects.
This banner, part of a campaign, was promoting an all-in-one server solution for small to medium businesses. The concept was to show a single rack, but have a magnifying glass area come down to zero in on each solution included within it: power, cooling and management.
My part of this and all online advertising projects was concepting and copywriting, then to execute them in Flash, create a gif backup, and provide to the media team for publication. This particular banner got a reasonable 2% click-through rate in publication. Given the fact that only 8% of users click on ads at all, that’s not too shabby.
This project was a simple initiative, create a portal to teach thousands of sales and product managers how to generate their own product focused videos. Sure, I happen to be an art director on a team that creates video, but research has shown us that user-generated content works, boosting sales up to 30%.
So, I created a website to inform them of that. I did all the layout, concepting, wireframing, and wrote the HTML and CSS. Additionally, I wrote the content and produced and directed the videos that appear on the site. I also had to coordinate talent and closely manage budgets and timelines.
This project has been wildly successful with many people participating. Unfortunately it’s behind a firewall, otherwise I’d include a URL.
This is an identity for a Rhode Island based insurance agent. Rhode Island is known as “The Ocean State”, and boating is a huge part of the owner’s life.
So, I incorporated a representation of the Newport Bridge to symbolize the “H” in Hickey, and a single sail boat to symbolize the “A” in associates. The idea was to give the mark a very professional yet familiar, local feeling.
This was a personal project. A good friend of mine was having trouble with rogue product managers assaulting him at his desk asking for Photoshop favors. So he built a bodyguard from a large format printer paper tube – complete with a paper tie – to keep intruders out of his cube.
Naturally, we filmed a short cinematic masterpiece about him on a rampage. Even more naturally, I created a title sequence for said film.